Brands always prioritize their logo and packaging design to build their brand image in the marketplace. The designs of any product create a great impact on sales. Sales after tweaking the package design may increase or decrease based on market response.
Keeping the risk and profit into account, some brands stood up and manipulated their packaging design to spread social awareness among people.
Dettol started a movement to respect Corona warriors during the pandemic. This brand started printing 100+ short stories of Corona warriors in the society.
This is a historic moment for Dettol India where they changed their packaging design for the first time. The name of this campaign is #DettolSalutes.
Lays started a campaign called “Smile Deke Dekho” which turned out to be a packaging design for a social cause. In this campaign, Lays started his custom design with a smile printed on the packet so that people can enjoy spreading smiley faces.
Maggi also changed their packaging design to spread happiness during its 25th anniversary in 2009. This campaign was very popular in those days, called “Me and Meri Maggi“.
In this campaign, a touching moment was asked to share where people remember their good times with Maggi. By which 50 people and their stories had the opportunity to appear in Maggi’s packaging design.
Ghadi Detergent made a very wise decision by manipulating its packaging design for social awareness in the Covid pandemic.
This brand started a campaign #BachaavMeinHiSamajhdaariHai. In this, the packaging design comes with a strong message to wear a mask and have attention towards the pandemic.
Coca-Cola started a campaign in 2012 that was listed as “Share a Coke” on the digital platform.
During this campaign, the customized packaging of Coke bottles were produced, in which loving gestures were printed for almost all relationships. Eg. Papa, Dada, Nani etc..