Sukrit Bansal has bought a loss-making pipeline company, rebranded it under the name Eauset and has been exporting to more than 10 countries with more than 2,000 channel partners.
Generally starting and growing a business can face many challenges. After all, how many challenges will there be in acquiring and running a company that is already at a loss? Sukrit Bansal has accepted the challenge. It is an initiative launched with the aim of bringing health care to the vulnerable people in India.
Sukrit and his father bought the loss-making pipeline company and rebranded it under the name Eauset. Dealers were disappointed as they rebranded the new product. Sukrit and his father solved this and also increased their product types.
Their strategies worked. Eauset’s revenue increased to Rs 84 crore in six years. Eauset, which today operates with 2,000 channel partners, exports to more than 10 countries.
Sukrit actively marketed Eauset products. Appointed a customer service agency and worked hard to improve the customer experience.
For products in this sector, a 10-year warranty is provided but a fee is charged for sanitary ware service. But they provide the service for free as their products are subjected to intensive testing.
The company has invested an additional Rs 40 crore in new technology and setting up a new factory in Bhiwandi. Eauset firmly believed that an improved product and customer service would restore the confidence of dealers and distributors.